Protection of the press title within the Polish unfair competition law

Grzegorz Tylec

Katolicki Uniwersytet Lubelski jana Pawła II , Poland
https://orcid.org/0000-0003-2016-4523

Abstract

The article focuses on the legal protection of the press title within the Polish unfair competition law. Marks and features indentifying individual works are of paramount importance in commercial trade of the latter. For example, a magazine is made distinct by its title. It is commonly known that a proper and intriguing title, stirring public interest will considerably contribute economic success and popularity works. The analysis of binding legal regulations leads to the conclusion that there is a lack of a uniform model as far as legal protection of a title is concerned. Legal protection of a title might be based on regulations of the law on copyright, industrial ownership law or personal interests anchored in the civil code. However, it seems that the provisions of the unfair competition law offer the most comprehensible protection against illegal usage of other’s work’s title.

Keywords:

title, press, copyright, unfair competition law, press law