Market of the outside advertisement in Poland
Barbara Lubas
The John Paul II Catholic University of Lublin , PolandAbstract
The outdoor advertisement is making a profit on power and undoubtedly it is commanding that people like it. It seems quite unreal, that it will be possible to like the advertisement, however this kind of advertising has it to itself, that can supplements the boring day of passers-by or travelling persons. Statistical data are also showing how a great scale outdoor has today in Poland and all over the world. People like the advertisement based on innovation, modern technology, move, LCD screens, bluetooth, whether ambient media. Ordinary billboards and posters don’t already constitute the sensation. The article was aimed indicating principal areas of effects of the outdoor and shows it in numbers with what reach included individual industries of the economy.
Keywords:
outdoor advertisement, advertising medium, reach, turnoversReferences
Burtenshaw K., Mahon N., Bartof C., Kreatywna reklama, PWN, Warszawa 2007.
Lux J., Michalska-Kobiela A., Reklama, Oficyna Wydawniczo-Poligraficzna „Adam”, Warszawa 2001.
Russell J. T., Lane W. R., Reklama według Ottona Kleppnera, Wydawnictwo FELBERG SJA, Warszawa 2000.
www.igrz.com.pl
The John Paul II Catholic University of Lublin
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
