Efficiency of outside advertisement on the example of the Warsaw Underpasses
Barbara Lubas
The John Paul II Catholic University of Lublin , PolandAbstract
The article constitutes analysis of the example of using the outside advertisement in underpasses ofWarsaw. Huge project fulfilled by the Media Spot Company constitutes perfect example to the idea used with the success of taking care of the innovation in adding variety to the municipal landscape of the capital city. The outside advertisement of seven companies put on twelve LCD screens enraptured with the modernity, riveted the attention and most importantly was turn out to be a great success in the place where the space was developed so far grey and forminga relationship with dirt and the place which it is necessary quickly to leave.
Keywords:
outdoor advertisement, advertising medium, underpasses, efficiency of advertisingReferences
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The John Paul II Catholic University of Lublin
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
